Abay desert

The UAE is a dream country for many people, representing an oriental fairy tale in the Arab world today.
The inaugural collection epitomizes chic in oriental attire, seamlessly blending modern styles and trends.
Maxi ensembles, intricate embroidery, traditional decorative elements in clothing, and ornate headdresses blend with the ‘2024 trends, incorporating mesh, pockets, short jackets, and long sleeves.
The collection utilizes flowing lightweight fabrics alongside natural suiting fabrics, eco-leather details, high-quality knitwear, and opulent oriental embroidery.
These ensembles effortlessly align with contemporary fashion trends, are suitable for European customers, and, of course, women with specific Eastern traditions. The multi-functional elements easily harmonize, allowing for versatile styling—whether it’s an evening look, casual attire, or a laid-back street style.
The collection pays homage to Eastern traditions, incorporating full-coverage designs, natural fabrics for comfort, and innovative aesthetics. The fusion of intricate designs with fundamental technologies results in distinctive and unique creations.
Inspired by the modernity, versatility, and luxury of Dubai, this collection captures the essence of the city’s architecture, traditions, and clothing.